10 Pinterest Tips for Beginner Bloggers to Drive Blog Traffic
These Pinterest tips for beginner bloggers come straight from our blogging successes and failures and will help you get your account set up for success in no time!
The tough part is that it’s still a relatively new platform for business.
Sure, it’s been around for a few years now, but it still seems to be a pretty well-kept secret for some reason (we aren’t complaining).
A lot of people begin using it because they heard about its popularity, but then people learned that they could use Pinterest for business as well and drive tons of free traffic.
A lot of people also give up on it, because they can’t figure it out.
I don’t blame them.
We were tempted to do the same at the beginning.
We started out with zero followers, zero dollars in revenue, and A LOT of frustration!
Fast forward 7 months and we have over 80k followers on 1 account and 20k followers on the other.
Oh, and we’re driving hundreds of thousands of views to our website and making over $10k per month using Pinterest alone!
It hasn’t been easy. Pinterest is a completely different animal, and I swear that it has “feelings” like an animal does.
There is a reason that there is a popular saying among business owners called “Pinterest jail.”
We have paid VERY close attention to Pinterest over the last 7 months since we started. As a result, we know what they “like” and “don’t like” now.
We have compiled some of the best Pinterest tips and tricks for beginners in this article. Here is an overview of what we will cover:
Make sure to also check out our article on how to drive 300k+ views to your blog using Pinterest!
We also have several other resources for additional tips and strategies for growing your following with Pinterest that we will list at the bottom.
Join Pinterest Group Boards
This is perhaps the FASTEST way to increase your presence on Pinterest.
When you join group boards, you essentially gain an additional 1,000 – 50,000 (however many people are following the group board). That kind of growth takes most people months to get.
Note that they aren’t following your account, but only that one board. So every time you pin to that board, your pins get seen by that many more people.
Joining several group boards with different topics will automatically increase your visibility.
Pingroupie.com is the best tool to use to find good group boards. It allows you to search by keywords and sort the group boards based on followers, number of pins, repins, etc.
Just keep in mind that not all group boards are created equal.
Just because the group board has a lot of followers doesn’t mean that it has great engagement. When the owner of a group board doesn’t monitor and control it, the board can contain spam and other bad pins that bring down the overall engagement.
Joining these types of boards will only serve to hurt your account in the long run.
See these resources for more discussion about how to find and join group boards as well as determine whether they are performing well and worth your time.
Create Beautiful Pinterest Pins Using Canva
The most amazing aspect of Pinterest is the ability to create evergreen content.
By evergreen, we mean content that stays active and relevant to your audience. When you run a Facebook Ad, your ad only gets seen by people during the time that you pay for it.
Beautiful pins on Pinterest stay popular and at the top of searches for YEARS (and for FREE!). The best way to ensure that you continue to see steady traffic and followers is to create beautiful pins that stand out.
The best tool for this is Canva. It a free web-based photo editor that allows you to upload images and add text. We recommend using a size of at least 735 x 1300px, and use large, bright fonts to highlight your keywords on your pin.
You can also use it to create board covers that make your boards look more attractive to followers.
Optimize Pinterest Profile for SEO
Want a quick way to increase your traffic IMMEDIATELY!?
Optimize your profile for Pinterest search.
This is probably the best one of the Pinterest tips and tricks for beginners that we have to offer you. Sure, you have to have great pins to get traffic to your website. But this tackles your visibility from another angle as well.
When your profile and boards are optimized for SEO, your profile and boards will be pushed to the top of Pinterest searches and seen more often by pinners!
So how do you do it? Find out what keywords are searched the most often in your niche using Pinterest’s search bar.
These keywords are what you want to use to optimize your Pinterest profile, including pins, the description, board titles, and board descriptions.
Want to take your SEO game to the next level? They are also what you should be using to plan and write your blog content.
Optimize Blog Post Titles and Pin Descriptions for SEO
The same principles described above apply to this as well. In this case, you select your blog post titles based on the keywords found on Pinterest.
Pinterest scans pin titles and descriptions to rank them in searches, so it will increase your visibility even more if your post titles and pin descriptions match popular keywords. Note that you must have rich pins enabled in order for your blog post titles to display in your pins.
See our article on setting up rich pins for additional help.
Schedule Pinterest Pins
Scheduling pins is an easy and convenient way to get steady traffic to your computer without having to initiate every transaction (pinning) throughout the day.
It allows you to pin content any time of day without having to be on your computer.
We use Tailwind for this. Okay, there are a lot of other options, but we don’t recommend them. Not all applications are approved by Pinterest, and most of the power pinners recommend Viraltag or Tailwind. We personally prefer Tailwind.
We decided to use it after hours of research from the blogs of other power pinners. They are very easy to use, and you can use them for analytics as well.
They also offer a free trial, so you can get started with Tailwind here for free!
Remember that there is no substitute for manually pinning.
Pinterest likes when you are active and engaged on their platform, and they know when you are using third-party apps to schedule pins. Taking the time every day to manually pin your own content and that of others will help your account followers grow faster.
For all of you preferred video learners out there, here is a quick video on Pinterest tips for beginner bloggers from our YouTube Channel below.
. For more free blogging tips and tricks from the experts, make sure to subscribe to our Youtube channel!
But who has time to manually pin everything every day? NOBODY! So, next up on the list of Pinterest tips for beginner bloggers…
Use Tailwind Analytics
Tailwind provides all sorts of awesome analytics on your Pinterest account. It tracks your views, followers, popular content, comments, and the best: Virality and Engagement scores.
These scores are basically an overview of how popular your content is and how engaging your audience is with your content. You can see which boards have the highest scores, and you can also see the scores for any group boards that you belong to.
This helps you determine whether a group board is worth your time or not.
Tailwind has become a necessity when using Pinterest for your business because it allows you to see the number of repins on your individual pins.
This is a feature that used to be available on the Pinterest platform itself, but it was removed with an algorithm change in early 2016. Tailwind also offers a free 14-day free trial!
Note: You can start out with a free account, but you will only be able to see Virality and Engagement scores with a paid account ($15/mo).
Connect a Facebook Account to Pinterest
Ever notice that if you type your password wrong into Pinterest even just ONCE, they send you an email that says something along the lines of “Having trouble getting on Pinterest?”
We recommend connecting your Facebook account to Pinterest because Pinterest can more readily identify you.
If there is one thing that we have learned throughout our journey with Pinterest, it’s that they HATE spammers. Facebook has already taken the steps to confirm your identity and that you are a real person.
Signing into Pinterest via Facebook is an extra layer of security for Pinterest.
This is one of those things that we can’t give you evidence that it truly works, but we have seen it recommended on other top Pinterest bloggers as well.
Note that you cannot sign in with a business page because they are attached to personal accounts. You must connect it to your personal account in order for this to work.
Track Your Pinterest Followers
Tailwind automatically tracks your followers for you, but we recommend setting up a separate spreadsheet for it. If you ever cancel your tailwind account for any reason, you still have the data available.
This is a fancy one that we created in Excel, but you can just set up a simple spreadsheet in Excel with the date, the number of total followers each day, and another column for the daily change in followers.
You should measure your daily Pinterest followers, and compare the numbers to your daily traffic to see how the two are correlated.
Tracking your followers is extremely useful because it helps you tell when you’re doing something right on Pinterest.
This will help you learn what is working and how to get more followers on Pinterest.
It’s in Pinterest’s algorithm to show your profile and/or boards to people depending on (probably) a number of factors, including engagement and virality. And on that note, you should also monitor the followers of your competitors…
Monitor Competition on Pinterest
Monitoring your competition closely will help you determine what they are doing differently and why they may be doing better or worse than you are.
It helps to monitor a couple of the BIG players (power pinners) out there just to get a better understanding of their strategy.
You won’t be able to gain the same amount of followers as them every day unless your Pinterest traffic can match it, but you can learn all sorts of other things from them (# pins pinned each day, # boards, board descriptions, etc).
These same rules apply for a couple of people that you should follow that have around the same followers as you. They are a little closer to your playing field, and you can see what they are doing as they grow.
If their account is growing much faster than yours, they are doing something better than you are. Find out what it is!
Add a “Pin It Button” to Your Blog
This last one will help increase your visibility on Pinterest without you having to take daily action to make it happen.
Adding a Pin It button to your blog allows other users to directly pin your content to Pinterest without you having to lift a finger! The best plugin for this is Social Media Warfare.
There is a free version, but the paid version has more capabilities and is only $29/year (just over $2/month – totally worth it).
We love this plugin because it also has social media share buttons, which allows you to kill two birds with one stone (too many plugins slows down your website). The social share buttons look like this:
These simple tips were just the tip of the iceberg!
Remember that if you’re trying to become a power pinner on Pinterest and dramatically increase your traffic for free, you’ll have to tackle the problem from multiple angles.
Additional Pinterest Resources:
If you are ready to get serious about growing your blog or business on Pinterest, make sure to sign up for our FREE 4-Day Pinterest Marketing eCourse for beginners.
Pinterest is the largest source of traffic for both of our blogs, and it is the reason that we have been able to bring both of our blogs to six figures within just a year!
Co-Founder, Create and Go
P.S. What are the biggest struggles you are having with your current blog right now? Share them with us in the comments section below, and we will do our best to help!
If you enjoyed these Pinterest tips for beginner bloggers or have any questions for us, please feel free to leave a comment below!
Alex & Lauren
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