Why is No One Signing Up for My Email List on My Blog?
Many new bloggers struggle with getting subscribers to their email lists, and the truth is that there are a variety of reasons that could be causing the problem.
It’s important to build an email list as soon as you begin driving traffic to your blog because those first subscribers are going to provide you with the feedback that you need to decide on the direction of your future blog content.
Many of our new bloggers take the first steps of creating a basic email opt-in form with ConvertKit and getting their first visitors to their blog – only to have no one bother to subscribe to their email list.
Why is this?
First, let’s set up some expectations for conversion rates. A conversion rate is simply the ratio of subscribers to visitors that you have on your website.
For example, if 100 people visit your site and 10 people opt-in to your email list, your conversion rate is 10%.
Good Conversion Rates to Aim For:
- Landing Pages: 50%
- Above the Post Opt-Ins: 20%
- Below the Post Opt-Ins: 2%
It’s important to understand what reasonable conversion rates are so that you know what to expect on your site.
Back to our original example…
If you set up a basic ConvertKit form below your blog post and get 50 visitors in a day to that post, you can expect no more than a 2% conversion, which translates into a measly ONE subscriber.
But that is 2% AT BEST! That is assuming that you have a FANTASTIC opt-in form and a really enticing offer, which can be hard to achieve.
The goal is, of course, to get as high of a conversion rate as possible without harming user experience (like with pop-ups).
Now that we’ve set up some proper expectations for your email opt-ins, let’s take a closer look at why no one is signing up for your email list.
You don’t have enough traffic to your blog.
This seems simple enough, but a lot of people don’t think about it in terms of traffic. With that same 2% conversion above, 1000 visitors still only translates into 20 subscribers.
If you’re only getting 30-50 visitors a day to your blog, you are likely a new blogger that hasn’t invested in any landing page software yet and are not likely to get more than one subscriber every day or two, if that.
You really need closer to at LEAST 100 visitors a day to do proper testing of opt-ins on your website, and a simple opt-in form alone will not grow your list quickly.
Opt-ins ABOVE the main blog post content are seen by a lot more people and greatly increase your chances of a subscriber opting in.
This is simply because a lot of people that land on your blog post simply don’t make it all the way through your article to reach your opt-in. You’ll lose most of your readers along the way as they lose interest in your article or click on other links.
As we stated above, you should aim for a conversion rate closer to 20% for above-content opt-ins. With an above-content opt-in, that same 50 readers could translate into 10 subscribers!
The bottom line is that the TYPE of opt-in that you have on your page matters. More on this later on in this article.
You aren’t offering a freebie (lead magnet).
The days of “Sign Up for My Newsletter!” are long over.
Everybody from your favorite store to your local flower shop is trying to get you to sign up for their email list and we all get too many emails as it is.
You must ENTICE people to sign up for your email list with a free piece of content called a lead magnet (or freebie).
Just for another example for a different type of business, we also offer these two freebies for our health and wellness blog, Avocadu:
- Free 21-Day Challenge Training Guide (a lite version of our full diet program)
- 8 Yoga Poses for Fast Fat Loss (a simple free guide of yoga poses for weight loss)
This freebie should be related to one of the main topics on your blog and ideally on a subject that you might eventually offer products on.
So, you spend the time to design what you think is an AWESOME freebie that anyone would be lucky to have – only to STILL have no one opting in to your list…
No one wants what you are offering.
This is never a fun place to be folks, and most of you will end up here at some point. We sure did. Many times.
If you have designed great, professional looking opt-ins and put them in the right places and still aren’t getting any opt-ins, you have to consider this: No one wants what you’re offering.
We probably tested out 15 or more “freebies” over the first year and a half of business for Avocadu until we settled on the two that I listed above.
We had everything from recipes to exercises to healthy foods. Here is a look down memory lane at some of our failed opt-ins:
The honest truth is that they just weren’t good enough. No one cared enough about what we were offering to bother to opt in to our list.
Be careful about how much time you spend on your lead magnet because the last thing you want to do is spend a lot of time creating something that no one wants.
Best case scenario is that you can at least recycle the content for a blog post or an email.
Continue to test new lead magnets until you find one that fits really well with your audience.
Pro Tip: Consider the demographics of your audience when creating lead magnets.
We once tried to swap out our 21-Day Challenge Free Training Guide for a Free 5-Day Fat Loss Training eCourse, and it bombed hard because our audience was older and preferred written content over video content.
Read the rest of the content in this article before you decide that you think your freebie is the problem, but if you think you’re doing everything else right, it is likely the problem.
Your blog isn’t optimized for opt-ins.
We touched on this briefly above, but let’s dive in a little deeper.
Make sure that you are giving your subscribers a variety of ways to opt in to your list.
You should have at least one opt-in above your blog content and one below it. This will help to convert more readers into subscribers.
In addition to the above, you should also experiment with driving traffic straight to landing pages.
Landing pages often convert at a much higher percentage (closer to 50% is a good goal) because the reader isn’t distracted by other content and links. The ONE call-to-action on the page is to get a free offer and sign up for your email list.
We use Pinterest to drive traffic straight to landing pages for our email opt-ins.
You can view a couple of them below:
- Landing page for 21-Day Challenge Free Training Guide
- Landing page for 4-Day Monetize Your Blog eCourse
Again, it’s about diversification.
None of these types of opt-ins ALONE are going to help you grow your list quickly. It’s the combination of all of them that make a more powerful strategy.
Lastly, sometimes it comes down to design limitations.
You’re using free software.
We’ve said it a hundred times in our articles and videos, and we’ll say it again: There’s no such thing as a free lunch.
Free software will get you cheap results.
We KNOW it’s hard to invest in software when you haven’t made any money with your blog yet, but you CANNOT have the mindset that you will start spending money on your blog when you start making money.
It will never happen.
Guys, we’ve been there, and we felt the pain. It took us several months to make any money with our blog and we spent a LOT during that time on software, courses, you name it.
Email marketing software and lead collection are two of the very first things you should spend money on aside from the costs associated with starting your blog.
It all boils down to customizability, and better software will help you create better and more professional-looking opt-ins – because the colors that you use, the placement of your buttons, and the size of your headlines DO MATTER!
Thankfully, they are really rather inexpensive compared to other software in the blogging industry.
Let’s go through a few options.
Landing Page Software
First of all, if you have Divi Theme, you can create landing pages within your theme because of how customizable the theme is.
Divi is our #1 recommended WordPress theme for new bloggers, so it’s a good tool to use for landing pages if you’re using that theme.
If you don’t have a Divi, we recommend using LeadPages to create your landing pages. This is what we personally use for Create and Go.
LeadPages is awesome and inexpensive, and you can create great landing pages that have easily trackable conversion rates as displayed below:
It’s only $25/month for the annual plan, but they also offer a free trial as well.
One option for above-content opt-ins is to create a banner above your posts that links to a landing page (like ours below):
This may or may not be an option for you depending on what theme you are using. We had our website designer custom code ours into our Genesis theme.
The other option is to a software like SumoMe or Thrive Themes to create scroll mats.
Scroll mats are a great option for collecting leads because they are nearly as effective as pop-ups but provide a much better user experience for your readers.
We personally used Sumo and Thrive Themes for this before we had our banners designed. Sumo was our favorite.
You aren’t testing enough.
Remember that testing is the name of the game when it comes to optimizing your opt-ins.
UNTIL you get the conversion rates you are looking for, you must continually test out new lead magnets, new types of opt-ins, different designs, etc.
Only you achieve your target conversion rates can you leave your opt-ins alone for a while and stop testing.
Software like LeadPages offers A/B split-testing of opt-ins, which can be super helpful in the process.
Okay, that’s it for now! If you enjoyed this article on why no one is signing up for my email list or questions for us, please leave them in the comment section below!
Co-Founder, Create and Go
Alex & Lauren
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