How to Monetize A Blog – From $0 to 10k a Month Blogging
Let’s go through the steps of how to monetize a blog using the strategies that took us from $0 to $10,000 per month in our first few months of blogging.
For those of you that don’t know, Lauren and I became full-time bloggers around 7½ months ago and now earn 10k+ per month blogging.
Oh and don’t worry, it’s on a topic unrelated to blogging.
We didn’t start out making money online by teaching other people how to make money online, and we don’t JUST blog about blogging.
We teach from the standpoint of our other blog in the health and fitness niche, Avocadu.com.
7½ months ago, on January 5, we went full time with this health and fitness blog.
We had a small following, a few blog posts, and one big problem.
We were making virtually no money.
Actually, we ended the month of January at -$207.33.
Despite all rational thoughts, security, and family objections, we were determined to make this “online thing” happen and quit our jobs before we were ready.
We wanted extra income. We wanted to work on something we were passionate about. But more than anything in the world, we craved some darn freedom.
Freedom to travel the world. Freedom to live life on our terms and not bound to shitty jobs.
Fast forward to today, and things are a little different…
We make over 10k per month with our blog and had a record-setting day actually at the time of this writing…
As you can see, from this statement, we have made over $8,732 in the first 17 days of this month via Stripe.
I know… We’re pumped too!!! On normal days, we are clearing $300 – $400 from Paypal and Stripe, but these abnormally high numbers are from one of our recent Pinterest pins that went crazy viral.
It will be a good month for us. When we open up our inbox every morning, we are often greeted with messages that look just like this:
We don’t show you these things to brag or feel cool. We show you them to inspire you to learn how to monetize a blog and give you a vision of what’s possible.
Anyone can go from $0-10k per month blogging with the right tools and plan of action in place.
The following is the step-by-step process of how to monetize a blog that Lauren and I took to build our blog from -207.33 to making well over 10k per month!
Let’s dive in to learning how to monetize a blog…
For all of you preferred video learners out there, here is a quick video on how to monetize a blog from our Youtube Channel below.
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Here is an overview of what we will cover in this article on how to monetize a blog:
Create your own blog.
Before you learn how to monetize a blog, you must have a blog!
Don’t worry… We won’t waste your time on this. We just wanted to direct you to how to get started if you haven’t already made one!
Make sure to choose a profitable niche. I’m sure there is a niche group of people interested in the fine art of tossing potato sacks; however, it’s probably not a very profitable topic.
The key is to align your passion (or interests) with what people want and need. How can you use your knowledge to help others?
Lauren and I personally love health and fitness, so we created a blog around a couple of sub-niches (yoga and weight loss) that people actually will pay money for.
If you have not read it yet, see our complete guide on how to make a profitable blog here: How to Create a Successful Blog Step-by-Step.
Write blog posts based on what people are searching for.
People often wonder: What should I post about?
Well, it’s rather easy.
Post about the things that people are LOOKING for. Pinterest is by far the best way to quickly learn how to monetize a blog.
Using Pinterest’s search engine is a quick and easy way to find topics people are seeking out.
By typing in content like “Yoga Poses” into Pinterest, you’ll see some of the most popular pins at the top as well as other top other searches people use related to the topic:
People search for “Yoga Poses for Beginners” the most often, and the second most commonly searched is “Yoga Poses for Flexibility.”
That is how Lauren and I decide what content to create. It’s no coincidence that on our 10k per month blog, these are some of the highest trafficked articles.
They have over 50k repins and are generating thousands of monthly views. Do some research and figure out what is popping up at the top of Pinterest search.
Another resource we use often is google.com/adwords to see how often a term is “googled.”
You can look up anything that is searched for with their Keyword Research Tool and the results look like this…
While this does not ALWAYS reflect the searches on Pinterest, there is some serious correlation there.
(NOTE* Google’s Keyword Planner is a complicated tool that takes some time to get familiar with navigating. Try to hunt down some free resources if this information is important to your business).
Remember, almost anything with lots of Google searches will have Pinterest searches as well.
The reason we make sure what we create is searched for is because we want people to want to come to us, not us having to go out to them (aka spending money on ads).
Remember that every post should have a PURPOSE.
By purpose I mean,
- Make a sale
- Get an email address
- Get new people to a Community Group (link to ours)
- Sometimes all three
Don’t just post about randomness because you’re a “blogger.”
Our motto around here is to Create Awesomeness, not Create Boring Bullshit.
If you focus on creating the things people want to see and truly get value from, you will find it hard NOT to make money online.
We also have a whole article on what to blog about: a 4-step process for finding topics your readers will love.
Drive traffic to your blog posts (We love Pinterest).
We raved about Pinterest in our last post and for good reason. While there are lots of ways to drive traffic to a blog…
- Google SEO
- Guest Blogging
- Email Drops
Pinterest for us seems to win out every time. Remember that when strategizing to drive traffic to a website, focus on one thing and one thing only.
Master it. Don’t try to do everything in the beginning.
You can also sign up for our FREE 4-Day Pinterest Marketing for Beginners eCourse if you are looking for more information about what Pinterest is and how it can help your blog or business grow.
Recommend relevant products in those posts.
One of the biggest initial mistakes Lauren and I made was always trying to force our products down people’s throats.
We’d be writing about something like “23 Healthiest Foods” and in the middle of talking about the avocados, we would write a sentence with a subliminal message that went something like this:
HEYYYYYYY!!! WANT TO LOSE ALL THE WEIGHT, LOOK SEXY SEXY, AND HAVE PEOPLE SAY DAMNNNNNN GIRL WHAT HPPND TO U!!! BUY OUR NEW PRODUCT!!! CLICK HERE! CLICK HERE NOW!! CLICKITY CLICK CLICK!!!
Okay… It wasn’t that bad, but at times it felt that bad. Basically, we were trying to fit a square peg into a round hole.
Sales, and more importantly your sanity as a creator, will be much smoother if you don’t force it.
Amazon and affiliate marketing are some of the best ways to learn how to monetize a blog and find out what your users are interested in.
Just find natural places to recommend products and books you enjoy reading, link Amazon products or other affiliate products, and send traffic. Simple as that.
Also, keep in mind that this works best for low-cost products that are almost mindless purchase. Products more around the $5-$20 range will work better.
If you want to really make the big bucks, you must…
Start building an email list.
Building an email list is important for these reasons:
- You have full control over it.
- It’s an asset, and the more it grows, the easier it will be to make money from it.
- A list allows you to build stronger relationships with your customers.
Let’s say we send an email our about a new $47 product to our 25,000 people.
→ 20% of those people open the email (5,000 people).
→ 5% click the link (250 people).
→ 3% convert (7-8 people buy the product).
So if we sent that one, single email, we would have made $259-$296!!!
$300 per day is around $9000 per MONTH. It adds up FAST.
The truth is, most people don’t buy products without knowing a little bit about you first.
Especially if that product is a digital ebook or some sort of information product. Building that trust through a list is the smart way to do things.
Plus, the first few emails you send could and SHOULD be an automated indoctrination series with insider information about you as the creators.
Start with affiliate products first.
Please, please, please don’t miss this step.
Lauren and I sat down when starting our first business failure together, which was a health and fitness site aimed at helping young men and women stay fit and healthy.
We spent almost 3 weekends and weeknights busting our asses to create a weight loss and muscle building product. Then we spent another week making an overly complex funnel and sales page. Finally, after 4 weeks, we launched it.
Nobody bought, and we were absolutely distraught.
All that time and creativity was wasted making something nobody wanted. Worst. Feeling. Ever.
Part of creating awesomeness is creating products people actually WANT and NEED.
This means that you will need to promote someone else’s creation before making your own to confirm that the idea works. Then only AFTER you know that the product sells, should you make your own!
This is what our newest course is all about: Make Money Blogging for Beginners.
This course is ideal for new bloggers or anyone else who hasn’t made any income with their blog yet or is struggling to get their first bit of traffic!
You can check out our Make Money Blogging for Beginners Course here.
Create your own product once viability has been proven.
Lauren and I finally got smart and started promoting a relevant yoga product to our market where we only made $5 per sale. We didn’t care about the money.
I mean we did, but we knew $5 sales wouldn’t break the bank. We just needed to confirm that we could actually sell a yoga product.
So we made a list, set up an autoresponder, and crossed our fingers. 2 days later, we had made our first sale!
We were ECSTATIC.
Not only did they buy the product, but they loved it! Once we learned that our audience was really interested in yoga, we created our own yoga product!
You can also control your sales pages, marketing, and profit margins with your own products, so you have the potential to make WAY more money!
Check out our article on creating your own digital products and services for more info on how to get started!
Learn how to market products BEFORE creating your own!
Let me be clear, you should never stop CREATING. This is just part of the process of Creating Awesomeness.
Creating awesomeness is creating the things people want, need, and love. Now, go create something awesome today!
If you are looking for additional tips and instruction on blog monetization, make sure to sign up for our FREE 4-Day eCourse on How to Monetize a New Blog.
We discuss affiliate marketing, driving traffic, and so much more!
Alex & Lauren
Co-Founders, Create and Go
P.S. What are the biggest struggles you’re having with your current blog right now? Share them with us in the comments below, and we’ll do our best to help!
If you enjoyed this article on how to monetize a blog, please feel free to leave us any comments or questions below!