How to Make Money Blogging (We Make Over $100,000 Per Month)
There are several different ways that you can make money blogging but they have varying levels of returns and time frames on when you can expect those terms. These are the strategies that helped us earn six-figures in our first year of blogging.
These lessons are the culmination of the knowledge Lauren and I have gained going from making $0 to over $50,000 per month from our combined blogs in less than two years!
[*Update:] We now make over $100,000 per month as you can see in our income reports.
Before we dive deeper into our journey and show you the step-by-step process we took to getting there, there are some initial questions you probably have that I’d like to answer. If you’re not a new blogger, you can skip over this introductory section.
Do bloggers make money?
This one I just kind of chuckle at. Not chuckle a mean way, but in a – your best friend just spilled their drink on them AGAIN kind of way. I mean, that’s like asking me, “Do businesses make money?”
Some do and some don’t. We do have some examples of successful blogs you can check out and some of the niches people find success in are BIZZARE (hint – garden weeds).
How much do bloggers make? (besides you)
Similar to above – some make a lot, some make very little, and some make none at all. Lauren and I will never BS you or tell you every big blogger is swimming in money doing their ‘Scrooge McDuck Swan Dive’ into piles of cash every day.
But I will say that some do very very well for themselves. We actually have a great article on the topic: How Much Do Bloggers Make… Like, Really?
What does a blogger do?
Other than the obvious writing of blog posts like this, there all sorts of random things bloggers do. On a day-to-day basis, it can be editing a WordPress post, creating new products for your audience, taking photos of new outfits, doing outreach to other bloggers and websites, going to blogging conferences (still struggle with this one), etc.
Most days though are pretty casual and involve a lot of working at home on my computer in my comfy workout clothes, occasionally spending too much time on YouTube.
Blogging allows time freedom like you wouldn’t believe which can be both a good and bad thing.
How long does it take to make money blogging?
This is all going to depend on you – more specifically your skills and your work ethic. Like anything good worth having, it takes work and time to achieve something worthwhile.
Here’s our story:
Just a couple years ago, on January 5, 2016, we quit our jobs and went full time with a health and fitness blog.
We had a small following, a few blog posts, and one big problem.
We were making virtually no money.
Actually, we ended the month of January at -$207.33.
Despite all rational thoughts, security, and family objections, we were determined to make this “online thing” happen and quit our jobs before we were ready.
We wanted extra income. We wanted to work on something we were passionate about. But more than anything in the world, we craved some goddamned freedom.
Freedom to travel the world. Freedom to live life on our terms and not bound to crap jobs in dimly lit cubicles.
Fast forward to today, and things are a little different…
We make over 50k per month between both of our blogs and have recently had some record-setting days! You can see some snapshots of our earnings in our latest income reports.
We don’t show you these things to brag or feel cool. We show you them to inspire you and give you a vision of what’s possible.
Anyone can make serious money blogging with the right tools and plan of action in place.
The following is the step-by-step process Lauren and I took to build our blog from -207.33 to making well over 50k per month!
For all of you preferred video learners out there, here is a video on How to Make Money Blogging from our Youtube Channel below.
.For more free blogging tips and tricks from us, make sure to subscribe to our Youtube channel!
9 Basic Steps for How to Make Money Blogging as a Beginner
Here is a brief overview of the steps to make money blogging:
Step 1. Create your own blog.
Kind of obvious, but hear me out… I know many of you reading this have yet to even start a blog and I want to give you some advice:
Stop worrying about making money before you have even launched your blog! 😉
Let’s take this thing one step at a time! Click here to view our detailed post and step-by-step tutorial on How to Start a Profitable Blog from scratch.
You can also sign up for our FREE 7-Day Email Course of how to start a successful blog from scratch!
This is the foundation to getting started where we walk you through the entire process for free.
Before you learn how to monetize a blog, you must have a blog!
Step 2. Decide on A traffic source (we love Pinterest for beginners).
There are lots of ways to drive traffic to a blog…
- Google SEO
- Guest Blogging
- Email Drops
Pinterest for us seems to win out every time. Remember that when strategizing to drive traffic to a website, focus on one thing and one thing only.
Don’t try to do everything in the beginning. A jack of all trades is a master of none!
An easy way to think about it is to think about where your target audience hangs out. Bloggers and mommy millennials hang out on Pinterest; therefore, Avocadu, our health and fitness blog, is on Pinterest.
Pinterest really is a great place to start for most niches.
Step 3. Create blog content people are searching for.
People often wonder: “What should I post about? “
Well, it’s rather easy. If you want to make money blogging and don’t want to spend a fortune on ads, there’s only one type of content you need to focus on.
Post about the things that people are LOOKING for.
This process of creating content people are looking for is also called SEO or Search Engine Optimization.
And this is why we love Pinterest.
Using Pinterest’s search engine is a quick and easy way to find topics people are seeking out.
By typing in content like “Yoga Poses” into Pinterest, you’ll see some of the most popular pins at the top as well as other top other searches people use related to the topic:
People search for “Yoga Poses for Beginners” the most often, and the second most commonly searched is “Yoga Poses for Flexibility.”
That is how Lauren and I decide what content to create. It’s no coincidence that on our 20k per month blog, these are some of the highest trafficked articles.
They have over 50k repins and are generating thousands of monthly views. Do some research about what people are seeking out and what pins get the most repins!
Another resource we use often is Google AdWords to see how often a term is “googled.”
You can look up anything that is searched with their Keyword Research Tool, and the results look like this…
While this does not ALWAYS reflect the searches on Pinterest, there is some serious correlation there.
(NOTE* Google’s Keyword Planner is a complicated tool that takes some time to get familiar with navigating. When we end up making our courses for making money online and Pinterest strategy, there will be training on how to properly use this tool for business. As for now, try to hunt down some free resources if this information is important to your business).
Remember, almost anything with lots of Google searches will have Pinterest searches as well.
The reason we make sure what we create is searched for is because we want people to want to come to us, not us having to go out to them (aka spending money on ads).
Remember that every post should have a PURPOSE.
By purpose I mean:
- Make a sale.
- Get an email address.
- Get new people to a community group (link to ours).
- Sometimes all three.
Don’t just post about randomness because you’re a “blogger.”
Our motto around here is Create Awesomeness, not Create Random Bullshit.
If you focus on creating the things people want to see and truly get value from, you will find it hard NOT to make money online.
We also have a whole article on what to blog about: a 4-step process for finding topics your readers will love.
If you are still struggling to get people to visit your website, make sure to check out our other free eCourse Pinterest Marketing for Beginners:
It will show you exactly how to get people to your blog or business using Pinterest. It’s how we generate over 500,000 views per month to our health and fitness blog, Avocadu.com.
Step 4. Recommend relevant products in your blog posts and content.
One of the biggest initial mistakes Lauren and I made was always trying to force our products down people’s throats.
We’d be writing about something like the “23 Healthiest Foods, ” and in the middle of talking about the avocados, we would write a sentence with a subliminal message that went something like this:
HEYYYYYYY!!! WANT TO LOSE ALL THE WEIGHT, LOOK SEXY SEXY, AND HAVE PEOPLE SAY DAMNNNNNN GIRL WHAT HPPND TO U!!! BUY OUR NEW PRODUCT!!! CLICK HERE! CLICK HERE NOW!! CLICKITY CLICK CLICK!!!
Okay… It wasn’t that bad, but at times it felt that bad.
Basically, we were trying to fit a square peg into a round hole.
The sales process and more importantly, your sanity as a creator, will be much smoother if you don’t force it.
Here’s a good example in our Avocadu article: 10 Steps to Losing Weight Without Counting Calories
You will see that #10 is actually our product with a little shameless plug about how our weight loss product doesn’t require calorie counting…
If trying to sell something, this is an easy way to do it. It’s also a great way to boost income with Amazon.
Amazon and affiliate marketing are some of the best ways to learn how to monetize a blog and find out what your users are interested in.
Just find natural places to recommend products and books you enjoy reading, link it with Amazon products, and send traffic. Simple as that.
You can read more about making money with the Amazon Associates program in our article below:
Also, keep in mind that this works best for low-cost products that are almost mindless purchases.
Our $47 21-Day Fat Loss Challenge is definitely on the upper end of what works. Products more around the $5-$20 range will work better. If you want to really make the big bucks, you must…
Step 5. Forget about Google Adsense ads – for now.
When we started our six-figure health and wellness blog, we initially tried putting ads all over the website. We figured it would be a good way to monetize as we grew.
Then our first week of earnings came in…
I couldn’t believe it. At that rate, Lauren and I would be able to buy one chipotle a burrito a month blogging.
My first thought was, “Why in the world would anyone use ads?”
Because Lauren and I knew our end goal (making GREAT money blogging), we immediately took them off our website and moved onto bigger things. Most ads look tacky and unprofessional, so we didn’t think it was worth sacrificing the look of our blog for less than 50 cents/day.
**NOTE** We did introduce ads back onto our website once we were making six figures, but only as a source of side income and after we were generating enough traffic to work with a premium ad network like AdThrive.
Ads are fine, but they should not be used as a primary source of revenue.
You’re going to need a bajillion visitors a month to make six figures blogging through ads alone and a constant stream of never-ending content.
These types of blogs are some of the few that can get away with it:
- Recipe blogs
- Publishers (Wall Street Journal, NY Times)
Scaling is going to be a pain in your butt, and it’s not the right move to make money blogging or to become a future six-figure blogger (in the beginning).
6. Start building an email list.
Our email list, at the time of writing this, is at nearly 40,000 people, as shown below:
Growing an email list is important for these reasons:
- You have full control over it.
- It’s an asset, and the more it grows, the easier it will be to make money from it.
- A list allows you to build stronger relationships with your customers.
Let’s say we send an email our about a new $47 product to our 40,000 people.
→ 20% of those people open the email (8,000 people).
→ 5% click the link to our product page (400 people).
→ 3% convert (12 people buy the product).
So if we sent that one, single email, we would have made $564!!!
$546 per day is around $16,920 per MONTH.
It adds up FAST.
The truth is, most people don’t buy products without knowing a little bit about you first.
Especially if that product is a digital eBook or some sort of information product. Building that trust through a list is the smart way to do things.
Plus, the first few emails you send could and SHOULD be an automated indoctrination series with insider information about you as the creators.
There are lots of platforms to collect emails and sell products, but our favorite right now is Clickfunnels. It’s very easy to use, with a drag and drop editor and has great customizations.
See our Clickfunnels Review article for more information on how to use Clickfunnels to make killer sales pages.
They also offer a 14-day free trial for new users.
Step 7. Use affiliate marketing (preferably high-priced products).
We spent almost three weekends and weeknights busting our asses to create a weight loss and muscle building product. Then we spent another week making an overly complex funnel and sales page. Finally, after four weeks, we launched it.
Nobody bought, and we were absolutely distraught.
All that time and creativity was wasted making something nobody wanted.
Worst. Feeling. Ever.
Part of creating awesomeness is creating products people actually WANT and NEED.
This usually means that you will need to promote someone else’s creation before making your own to confirm that the idea works.
Keep in mind to make a significant income with affiliate marketing you’re going to need to be promoting higher priced products. That’s just the game of affiliate marketing, to be honest.
The first course is about making your first $1,000/month blogging while also learning how to sell. The second course is about scaling that income by creating your own digital products and services!
Step 8. Create your own products.
Lauren and I finally got smart and started promoting a relevant yoga product to our market, and made about $5 per sale.
The problem was that we knew $5 sales wouldn’t break the bank anytime soon. We just needed to confirm that we could actually sell a yoga product to our audience.
So we made a list, set up an autoresponder, and crossed our fingers. Two days later, we had made our first sale! We were ECSTATIC.
Not only did they buy the product, but they loved it!
Once we got good at creating sales pages that promoted someone else’s product, we THEN we created our own original work called the Yoga Fat Loss Bible.
We’ve now sold hundreds of copies, and instead of getting $5 a pop, we get $27.
Learn how to market products BEFORE creating your own!
This is the final stage and how 90% of websites make significant income online. There is a good chance you will need to sell your own product to become a six-figure blogger.
Step 9. Scale and maximize conversions.
So, now you have built your blog, created your products, and everything is set and ready… What now?
It’s time to scale!
More specifically, you need to find new and creative ways to drive more traffic. Some examples are things like:
- Outreach to other bloggers
- Start an additional traffic source
- Add additional products
This is the really fun part of blogging and the place we are finally at with BOTH of our blogs.
It takes a while to get to this point, but once you are there, it is awesome!
If you have reached the end of this article I want to answer a few additional questions and provide you with a few more answers you make be looking for…
What is the best blogging platform to make money?
There a quite a few platforms people use for blogging these days. WordPress, Squarespace, Wix, etc. I feel like a new one pops us every day. Without a second hesitation, I will tell you that WordPress is the best place to start.
For a variety of reasons including site speed, plugin capabilities, and more, it’s the only platform that makes sense for bloggers. It’s also what we recommend in our post on how to start a successful blog. We love pairing WordPress with Bluehost for newbies.
What are the most common blogging mistakes people make when trying to make money?
First of all, there are a LOT, but the number 1 mistake bloggers make is coming off shady and asking for the sale too soon. It’s a common mistake and will make your readers resent you for asking them to pull out their credit card too soon.
If you want to see the full list, you can check out our article on 8 Biggest Blogging Mistakes and How to Fix Them Fast.
If you are looking for additional tips and instruction on blog monetization, make sure to sign up for our FREE 4-Day eCourse on How to Monetize a New Blog.
Co-Founder, Create and Go
P.S. What are the biggest struggles you’re having with your current blog right now? Share them with us in the comments below, and we’ll do our best to help!
Alex & Lauren
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