Blog Traffic Report January 2017 – How We Got 755,100 Views
Hey there, and welcome to our very first blog traffic report! This traffic report explains how we got drove 755k views from Pinterest in one month!
You may or may not already know this, but Alex and I are VERY passionate about using Pinterest to drive traffic to our blogs.
It’s our #1 traffic source for two of our businesses, and we can’t express enough how much we love the platform and the kind of explosive growth it has allowed us to have.
Why do we publish traffic reports?
When we first started on Pinterest, we had NO idea what kind of potential there was. Sure, we had heard a few things, but what we experienced was so far beyond all of our expectations.
After we hit 990k visitors in July of 2016 due to what we call a “mega-viral” pin, the game changed for us. That mega-viral pin led to over 97k views in ONE day and over $5,000 in sales in that one day.
We publish traffic reports so that you can see the true potential of Pinterest traffic and hopefully what it can do for your blog or website.
Pinterest Traffic in a Nutshell:
Well, here are a few of our favorite reasons:
- Organic Traffic – no need for ANY paid ads
- Search Engine – Users are telling you EXACTLY what they are searching for!
- Evergreen Content – The average lifespan of a pin is 3.5 months, which is 1680x longer than the average Facebook post.
- Users are Spenders – 50% of Pinterest users make over 50k/year, making them FAR more likely to spend money on your website.
- Untapped Potential – Pinterest is generally considered the “red-headed stepchild” of social media. It remains a relatively untapped platform for marketers and business owners.
As you can see, Pinterest is FAR different than most other social media platforms, and it provides a LOT of benefits for bloggers that most other platforms do not.
Note: These traffic reports are from our health and fitness blog, Avocadu.com.
Blog Traffic Report January 2017 – How We Got 755,100 Views
Total Visitors: 755,100
Unique Views: 560,150
Posts Published: 11
Note: The above traffic is all 100% organic, free traffic. It does not represent ANY paid ad traffic, whatsoever!
Word(s) to describe this month:
New Years Resolutions
The month of January marks the start of a brand new year and brand new goals to go along with it.
It’s generally the highest traffic month (excluding outliers) for all health, fitness, and wellness bloggers, and it’s also often the highest for many other niches as well.
People are ready to make changes at the start of a new year, and they turn to the Internet to help them with that. That means increased searches for workout plans, healthy meals, weight loss programs, and the like.
The photo below is a Google snapshot of the trend in searches for “Greek yogurt” over the last few years. As you can see, there is a very large dip towards the end of the year, and then a huge spike at the beginning of every year.
This kind of traffic is consistent and predictable.
P.S. Many other niches see this uptick in traffic as well, including money and finance, personal improvement, lifestyle, etc.
As you can see from the graph above, we had the 100% expected drop in traffic during the months of October, November, and December.
Peeps are bundled up, drinking pumpkin spiced lattes and not worried about their weight with the impending holidays and festivities…
(Moment of silence for health and fitness professionals and bloggers).
We used this time to hunker down, write new articles, create new products, optimize our processes, etc. in anticipation of the increased traffic January.
Our strategies for this month:
During the month of January, we did our best to continue writing articles and growing Avocadu.
One important thing to keep in mind as traffic increases: Customer service requests increase with it.
This means that you must anticipate the increase in emails, questions, comments, etc.
We have chat boxes on our sales pages, community groups behind our programs/products, and comment forms at the end of all of our articles. If your business is structured at all like this, you must anticipate the additional time that you will spend on customer service to handle the traffic.
What we did differently:
Traffic increases in this month, because MORE USERS are on Pinterest. That means that we can pin our content MORE OFTEN than we did in the winter months.
You always want to post more content when users are the most active on the social media platform that you are using to drive traffic.
For Pinterest, this usually means:
- On a daily basis, pin more in the evenings when users are home from work.
- On a weekly basis, pin more on the weekends when most people are home from work.
- And on a yearly basis, pin more during the months when your niche sees the most increases in traffic (i.e. beginning of the year for most health, fitness, and wellness, but the end of the year for many food bloggers).
Pay attention to when your blog or website gets the most traffic, and make sure that is also when you are putting your best content in front of as many users as possible.
Tailwind Analytics can help with finding and analyzing this data.
What we plan on doing next month:
Traffic will likely slow somewhat next month, although it should remain much higher than in the winter months.
We will continue to publish new content, manage customer service, and ride this New Years Resolution train out!
How can I get started?
If you want to learn a little bit more about how we continuously drive hundreds of thousands of views to our blog every month using Pinterest, make to sign up for our FREE Pinterest Marketing for Beginners eCourse!
If you liked this article on our blog traffic report for January 2017, please leave us a comment below!
We’d be happy to answer any questions you may have about driving traffic with Pinterest!
Co-Founder, Create and Go
P.S. Follow us on Pinterest to see more content like this!
P.S.S. Here are some additional articles you may find helpful:
- How to Drive 300k Views from Pinterest
- Pinterest for Business: Ultimate Guide
- What is Pinterest for Business
Alex & Lauren
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