Blog Income Report November 2017: How We Made $90,709.35 Working From Home
Hey, folks and blokes! Welcome to our blog income report November 2017 where we give you the low-down on how we make money blogging every month!
If you’re new here feel free to read the next section on “why we publish income reports”
If you’re a regular to these parts, go ahead and skip on to the “show me the money” section.
Why We Publish Income Reports:
It’s a little weird publishing our income reports for all of our friends, family, and loved ones to see, but that’s the tradeoff that we accept for the transparency that it provides to our audience.
We never publish to brag – only to show our followers and readers just what is possible with a small blog, some hard work, and a lot of determination!
Lauren (my girlfriend and business partner) and I own a successful health and wellness blog at Avocadu.com. It is from the successes and failures of this blog that we teach at Create and Go.
We are teaching strategies that work in a completely different niche, and we hope this will make it a little more applicable to your specific niche and blog.
There are a lot of ‘experts’ out there that are making money online by teaching others how to make money online. Basically, blogging about blogging.
While many of these folks are VERY successful (and good at what they do), it makes their strategies a little less relatable and harder to apply sometimes if you are in a completely different niche.
We took Avocadu to earning $20,000/month and beyond before we started Create and Go. Now that we have found quite a bit of success with Create and Go as well, we have also recently begun adding in some of our money stats from this blog into our income reports as well.
We hope that the honesty and transparency that we provide through our successes and failures with our health and wellness blog helps you on your blogging journey as well!
Start a Successful Blog Today:
If you are interested in starting a successful blog for yourself, we made an awesomesauce tutorial on how to start a profitable blog, starting at just $2.75 per month (this low price is only through our referral link).
In addition to that, you also get a free website domain ($15 value) through our Bluehost link if you purchase.
Starting a blog the right way has been one of the most important X-factors in how we made over $30,000 this month blogging. So click here to start a successful blog if you’re ready to get started!
Blog Income Report November 2017: How We Made $90,709.35 Working From Home in One Month Blogging
Show Me the Blog Money:
In November of 2017, our revenues from Avocadu were $14,392 and from Create and Go were $76,317.
From our health and wellness blog, Avocadu.com: $14,392
From this website, Create and Go: $76,317
Total Revenues: $90,709
Our expenses vary from month to month, but we pay for a variety of software for hosting, email marketing, sales pages, and more, including:
- Bluehost (Blog hosting)
- ConvertKit (Email marketing)
- LeadPages (Email opt-in landing pages)
- Teachable (Sales pages + course hosting)
- ClickFunnels (Sales pages + eBook hosting)
- Tailwind (Pinterest scheduling and analytics)
- Social Media Warfare (Social icons and sharing)
Proof of Blogging Income
Here are a couple of screenshots of our Stripe accounts, where we receive payments for the digital products and services that we own and sell, just for a little proof:
We also receive sales through PayPal and some are directly deposited into our bank account. There are just too many places to screenshot all of them!
*NEW* AMAZON FBA SALES DIVISION
November was the first month that we started selling products on Amazon. My sister, Beth, was selling some cleaning products successfully on Amazon, and we decided to team up with her to bring some Avocadu products to Amazon as well.
We’ve decided to keep this separate from the above income report because it isn’t technically blogging, although we do promote the products to our Avocadu email list.
NOVEMBER SALES (after fees): $2,411
NOVEMBER EXPENSES: $3,983
[Note: A lot of these expenses were from UPCOMING products that have yet to be launched and will be launched by January of 2018. This was a time of investment into new products.]
NOVEMBER NET INCOME FROM AMAZON FBA: $2,066
Here’s what happened in November…
We went to Florida and Colorado for Thanksgiving.
We spent 4 days with Lauren’s family in Flow-Rida and 4 days in Colorado with my family.
In Florida, there was something VERY important we had to do.
Some may say, the experience was magical…
Lauren, if you didn’t know, is a hard-core Harry Potter nerd. Wands, Wizards, and Wines are probably the 3 most important W’s in her life.
She’s been talking about going to Harry Potter World for forever… so we figured, now is as good a time as any.
Here are some photos of us being the coolest people you know.
Platform 9 3/4 ♥
TBT Harry Potter world was not half bad. There were cool rides, good atmosphere, and lots of things I know I would have loved as a kid. I gave it a 7/10.
I did have one gripe.
I don’t know why, but after reading the books, it was the part I was probably the most excited about. Likely because in this magical world, kids could drink beer.
That being said, It tasted like someone had melted down a tub of brown sugar and then drizzled caramel syrup over it for taste. I mean, I know it’s for kids and kids like sweet stuff, but it was an intense amount of sugar.
Butterbeer rating – 4/10
There is no alcoholic version of the butterbeer. Something about a contract with J.K. Rowling that prohibited mixing alcohol with her beloved kid’s drink.
What a tragedy.
Personal adult butter beer rating – 2/10
Let me mix in some vodka, JK Rowling. It too can take me to a magical place.
After Harry’s world, we flew to Colorado for Thanksgiving with my family.
(totes turkey day stuff)
We did Lauren’s families early so we could fit in both.
Now, let’s move onto some real bidness things…
We Had Our Best Sales Day Ever – Cyber Monday
This led to our best sales month ever…
We honestly didn’t spend a lot of conscious time thinking about it or preparing for Black Friday / Cyber Monday. We didn’t think it would be a big thing for digital products.
Boy were we wrong.
About a week before, we threw together a simple 4-day email sequence (the same template found in Six-Figure Blogger) giving a 20% discount on our products to our readers.
What happened was $*%*ing nuts…
I think my favorite part about blogging is learning and growing while often realizing you don’t know as much as you think you do and there is a LOT of room for improvement not only as a blogger but as a person.
This was, again, the case.
We made over $8,200 in a single day.
I think there is some serious general psychology of Black Friday and Cyber Monday
I think the general psychology of Black Friday and Cyber Monday is sooooooo strong that people just seemingly throw their credit cards at you without even a hard sales pitch. We run the exact same sequence various times throughout the year.
People just get in that “spend money mindset.” Most of you were like…
So without much difficulty, we broke our blogging records that had been in place since July of 2016 when we had a $5,000 day.
Next year, we will definitely be taking that week a little more seriously.
We Almost Bought a Website for $155,000.
Lauren and I were looking into buying an established blog that we found for a great deal online.
The blog is incredibly similar to our health and wellness blog, Avocadu.com, as it’s in the health space and also targeted at older women.
It had been slowly declining in traffic over time but despite this problem, I estimated it would still make around $60,000 – $80,000 next year.
We came so close to buying it, with this text message being one of the last steps before escrowing the money.
But at the last second, we changed our minds.
I want to explain why with a concept we try to use as much as possible (please excuse the language)…
All of the decisions that we make are either a “Fuck Yes!” or a “No”.
The first time I heard about this was by my favorite author, Mark Manson.
A great way to evaluate big life decisions (mostly relationships) is using “Fuck Yes! or No.”
It simply states that if the answer is not fuck yes, then the answer is no.
If you’re thinking about getting into a relationship with some guy who is kind, treats you right, and is seemingly a great match for you, BUTTTTT you’re not STOKED to be with him, then the answer is a NO.
Without excitement or passion, you’re just making a mechanical decision based on what other people tell you.
If you’re thinking about buying a website that represents a SIGNIFICANT portion of your current income, and you’re not absolutely STOKED about it, the answer is a NO.
When we asked ourselves if we REALLY wanted to take on the challenge of re-building and monetizing this website, our answer was a hesitant maybe.
- It was a great investment of our capital.
- We know a ton about the industry.
- We could have likely turned it into a very profitable website with some time.
But if our hearts are not in it, we just ain’t doing it.
So the final answer, for us, when it came time to pull the trigger was a NO.
The First Avocadu Amazon Products Were a Bust
There are two recent college graduate girls.
Girl 1 and Girl 2 have virtually no differences between them. They both graduated from a fine state school with similar degrees, lots of great college friends, and not a lot of work experience.
They both need a job and start acting in the manner that they believe will get them the best results…
Girl 1 is the hustler.
Every day, she’s making phone calls, sending out resumes, reaching out to former contacts, and even walking into big companies uninvited to ask for a job.
Girl 2 is the thinker.
She spends all her time perfecting her resume, working on being the perfect interviewee, and buying the right interview outfits.
She ends up only sending out 1 or 2 resumes a week because she’s being picky about where she wants to work and what type of job she wants to have.
Which one is going to win the best job?
Which one has the best chances of success and self-fulfillment?
Girl 1, by a MUCH bigger margin than most people realize.
Success, my dear readers, often comes to the hustlers and much less often to the thinkers.
Girl 1 will end up…
- With more job offers (so she can pick what she likes)
- Spending less time stressing over being perfect because she’s too busy taking action
- Making an amazing interviewee naturally (she’s done it so many times now, it’s hard NOT to get good)
- Likely finding a much better job offer than girl 2.
Girl 2 might still end up finding a job, but it’s going to be a much harder road than Girl 1 because opportunity doesn’t just show up on your doorstep.
What determined our fast success as bloggers was prioritizing taking massive action and HUSTLING over everything else.
- We failed early.
- We failed often.
- But because we didn’t sweat the screw-ups, we learned stupidly quickly and moved on even more quickly.
This is the same way we approached these kitchen magnets. We focused more energy on just putting something out there and less time thinking about it…
They have not been a success (so far) and basically, nobody in our audience wanted them.
But that doesn’t matter too much because we have already moved on to the next product and have learned a valuable lesson about our audience.
We’ll keep hustling and find something that WORKS.
Getting Ready for the Sleepy Sales Month of December
There’s no other way to say it. Sales in the health, wellness, and fitness industry SUCK towards the end of the year before they make a HUGE jump in January and the following couple of months.
We believe that sales in the make money blogging niche will follow a similar trend.
We showed this example last year, but you can see this trend demonstrated by the search volume for greek yogurt over a 5-year time frame:
There is a huge spike in the beginning of every year when people are making big changes in their diet, and the interest slowly wanes throughout the year when all control and self-discipline go out the window for the holidays.
At the end of the year, people are not thinking about:
- Being healthy
- Making Money
Those things are usually put to the side for:
- Hot Chocolate and pumpkin-spiced lattes
- Copious amounts of wine with Thanksgiving turkeys and Christmas dinners
- Really just food and alcohol in general…
And I think that’s a damn good thing.
New to blogging? We’ve got a MESS of resources for you if you’d like to fire things up:
Best Articles for People Who Have Not Started Blogging:
- How to Start a Successful Blog – Step by Step Beginners Guide
- FREE 7-Day eCourse on How to Start a Blog
- How Much Does it Really Cost to Start a Blog
- Blog Niche Ideas – 3 Steps to Find a Fun and Profitable Blog Niche
- What is a Blog? – How it Works + The Difference Between a Blog and a Website
- How Much Do Bloggers Make? Like, Really?
- How to Overcome Your Fear of Starting a Blog
Articles for the Peeps Who HAVE Started a Blog:
- How to Make Money Blogging (We Make Over $100,000/Month)
- Why is No One Signing Up for My Email List
- 17 Best Blogging Tools for Beginners and Beyond
- How to Monetize Your Blog – Free 4 Day eCourse
- What is Pinterest and How Does It Work for Bloggers?
- How to Grow Your Small Business or Blog on Pinterest – FREE 4 Day eCourse
- Affiliate Marketing for Bloggers – 6 Tips for Making 6 Figures
- The Ultimate Guide to Creating and Selling Digital Products on Your Blog
Affiliate Marketing Income:
Last month, we made $26,256 with affiliate marketing on our blogs. Affiliate marketing just means selling other people’s products and courses, and it was how we earned our first $1,000/month blogging. It’s one of the best ways to start making with your blog.
If you would like to know how we did this and how you can use it to monetize your blog, make sure to check out our course Make Money Blogging for Beginners.
The course is all about helping you start making $500 – $1,000 per month with your new blog through affiliate marketing, free blog traffic, and other strategies.
Digital Products and Services Sold:
Last month, we made $59,478 selling digital products and services (eBooks and online courses). This is always going to be where the bulk of our income is made because selling your own products has a much higher earning potential.
If you would like to know how we did this, make sure to check out our most advanced blog monetization course, Six Figure Blogger.
Note that this is an ADVANCED course. It does not cover the basics of traffic or writing content. It delves much deeper to cover copywriting, sales funnels, email marketing, and more.
Enjoy your holidays, folks, and set some serious goals for the new year!
Much love bloggers,
Co-Founder, Create and Go
P.S. Have you launched your blog yet? If not, make sure you sign up for our FREE 7-Day eCourse on Starting Your Blog from scratch! Check it out and join the THOUSANDS who are already talking about it.
If you enjoyed this article on how our first blog failed or have any questions, please feel free to leave them in the comment section below!
Alex & Lauren
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