Hey Blogging Fam! Today we’re going to cover some of the most important reasons why no one is reading your blog and follow it up with some solutions and quick fixes to help you.
Getting an audience to read your blog is HARD.
Especially at the beginning when you have no social proof (followers, likes, etc).
Can you relate to how we felt in the beginning of creating our $10k per month blog in the health and fitness niche, Avocadu.com?…
Our posts don’t reach anyone, because we don’t have an audience. But we can’t build an audience if our posts don’t reach anyone…
Nobody follows us, because we have no followers. But people usually only follow those who have followers.
It’s the whole chicken vs. the egg scenario and kind of feels like hiking a steep mountain with bricks tied to your feet.
I feel you, my struggling blog friend. I really do.
The truth is that it’s going to continue to get harder to stand out in a noisier and noisier world. I’m not saying this to discourage you, just to get real with you.
Creating a successful blog isn’t always rainbows, cute pins on Pinterest, and Instagram fame. It’s work just like anything else, and we had to be on top of your game to make this work.
We had to get the DETAILS right as well as the big picture stuff.
I’m currently writing this article from a coffee shop in the Gili islands in Indonesia! This is not to brag, just to show you what’s possible.
If you’re putting out quality posts, people are not reading, and feel like this is a crazy uphill climb with no end in sight, I’ve got you!
Let’s get you on your A-game and solve the problem of why no one is reading your blog…
8 Reasons Why No One is Reading Your Blog
#1. You’re talking out of your fat butt.
As funny of a mental image as that may be, I need you to focus on this point carefully:
Stop. Blog. Philosophizing.
What’s that? It’s when you talk about your thoughts and assumptions instead of your EXPERIENCES.
Let me explain…
How did THIS blog post get started? I talked about our experiences with this topic, not just what I THINK on the subject.
Just making a 10-point checklist on growing a Pinterest audience is going to get lost in the vast sea of other articles if you have no experience with it or share that experience with your audience.
If you’re talking about pets or parenting or whatever and you have hardly any experience with that subject, people will read through you like a Dr. Seuss book.
When I talk about anything on Create and Go, I do my best in some way to share my experience on the topic. Oh, and I don’t write about topics I have no experience on.
It’s not necessary that every piece of content comes directly from an experience, but at least 80% of your content should be aimed to better connect the reader with YOU.
It’s 10x more effective and will help you connect better to your readers when you talk about actual real life experiences, rather than thoughts and assumptions.
#2. Your typography is exhausting to read.
Here’s what I mean:
Do you notice that in order to read that text, you have to pause at every word???
Here’s the thing bloggers… Many of you have this problem without even knowing it.
I can’t give you an exact list of what not to do, but if your text is really small, obnoxiously big, in cursive, or just too cutesy – it may be exhausting to read.
If I get to your blog, and it’s not easy to read and get what I came for – I’M OUT.
You need to test this on a desktop, laptop, and tablet as well, because fonts vary on different platforms.
What is a good example of good type font?
This sexy blog of course. We went over this for a a few hours’ time before settling on the font, spacing, and sizing of our typography.
Also, take my home girl Melyssa Griffin’s blog type font for instance.
I went to that blog, and I immediately thought that’s a hella dope type font right there (I’m a little weird).
Readable, clear, and a so nice it makes me want to read what she’s saying!
For what it’s worth, this is what we use: Open Sans (at the time of writing this post).
It’s clear, concise, and it looks really professional.
#3. Your paragraph sizes intimidate me.
Are you a writer for the NY Times?
Then your paragraphs shouldn’t look like this:
Unless your name is Jon Grisham or tell ridiculously compelling stories, you need to cut down those paragraph sizes and make things a little less intimidating to read. Many of the readers who hit that blog are going to visit the page, see that massive block of text, and bounce like a rabbit on a trampoline. Do you see how annoying it is to read a paragraph this long? What ends up happening is that people entirely miss the MAIN POINT that you are trying to make in your sweet true-author-like paragraph. It goes like this: content, content, MAIN POINT, content, content, content. And then I have forgotten what the biggest takeaway was. Now think about if the ENTIRE article was written this way? It’s SO much easier for readers to think “I don’t have time for this. I should be doing something else.” and they BOUNCE!
Notice how we write on Create and Go.
Some blocks of text are a little longer (2-3 sentences max).
Some are shorter.
It’s not that you have to write like this. There are many ways to write successfully that don’t look anything like how we do it. Lauren’s paragraphs are a lot chunkier than mine, but still work very well.
It’s the variety of your text structure that make things easy to read and more engaging.
So mix it up a bit, and don’t be afraid to flex those writing creativity muscles.
Italics, short sentences, bolding, and underlining are great ways to break up the text and relax the eyeballs.
#4. Your research game is lacking.
As the amount of published content grows on the Internet, people are going to care more and more about ONE thing:
Why is this important in the research process?
Because you need to stop putting out random articles about nonsense and focus in on HELPING your target market more.
Our research process is simple.
- Go to Pinterest and search through pins to find a popular articles on a subject I know a lot about.
- Type that topic into Google Adwords and play around with the tool to find what people are typing into search engines.
- Read the main articles on the topic (only do this sometimes, because it can stunt creativity by seeing too much of someone else’s take on the subject).
- Write the article.
We outline this in more detail in our post on what to blog about.
Part of creating awesomeness (our motto around here) is creating the content people want and actually need. You need to find the things people are looking for and create it for them.
Stop assuming, and start researching.
And the most important part about research is making sure this next point doesn’t happen:
#5. Your headlines are weaksauce.
You can ruin an amazing article by not spending enough time crafting a great headline.
It’s going to become harder and harder to catch people’s attentions in the 21st century and get click-throughs. This is why crafting the headline is everything.
It has to create enough curiosity to make me click without being spammy, click bait, or just straight up lying…
“YOU WONT BELIEVE WHAT HAPPENS NEXT!” – Yes, yes I willl Buzzfeed.
Sure, you’ll get clicks with that kind of headline. What you WON’T GET is long-time, loyal readers (aka PURCHASERS).
Lists and how to’s are the simple way to accomplish this. If you can get good at creating these, it’s the best way for a beginner blogger to get some traction.
After you have spent some time doing these, you can progress into other headlines as well.
Answering people’s “Whys” is an example.
It’s where someone has a feeling unconsciously or consciously, and you answer that feeling/problem for them in an article.
- Why You Are Bad at Basketball and What to Do About It.
- Why Politics in America is Like a Really Bad Reality TV Show.
- Or this one… Why No One is Reading Your Blog and How to Fix It.
Spend 80% of your time crafting a perfect headline and the rest should be focused on the next point on our list of reasons why no one is reading your blog…
#6. Your PHOTOS are not clear and beautiful.
Lauren is the best pinner on Pinterest in my completely unbiased opinion…
Check out this screenshot of my Pinterest home feed for comparison:
Which pin catches your eye? That one on the far left is the one that Lauren designed, right?
Not only are her pins BEAUTIFUL, but the text is large and readable. This helps immensely to drive clicks and get traffic.
The rising of Pinterest and Instagram signified the rise of picture based content.
People don’t just want to be mentally stimulated by the words you write, they need to be visually stimulated as well.
Two options here:
- Spend a lot of time taking really incredible photos yourself.
- Get a stock photo license from a website like Shutterstock.
We choose Shutterstock simply because the speed at which you move is important.
Shutterstock is a little expensive (although we do think it’s priced the best for what you get – we looked at all of the competing companies before settling on them), but it takes away ALL of the headaches in the content creation process when it comes to images.
WORTH. EVERY. PENNY.
But taking your own photos is a great way to better connect with your audience, if you have the time and skill to do so.
The reason Lauren and I also use stock photos is because of the competition on Pinterest. I mean, have you seen those recipe photos???
I can practically eat my cell phone they look so good…
We also have some additional steps on how to get visitors to your blog in a video from our Youtube Channel, Blog and Go, below.
For more free blogging tips and tricks from the experts, make sure to subscribe to our Youtube channel!
#7. You’re a cheap ass.
I normally don’t “curse” in blog posts like this, but there’s no other better way to describe these people.
Here are some examples of these types of people:
- Emailing people for price discounts on their online products. We have gotten a few of these and it always causes a chuckle. One guy even presumed to offer us $10 for the product instead of the full $47… uh, no??? You are not only wasting my time, but you are insulting the product I created.
- Going back to the store to return a $5 item because of the “principle.” It takes you an hour to return the item, and you’re spending money on gas. It’s not my place to judge, but if your time is worth less than $5 an hour, you may be a cheapy.
- You buy products and immediately ask for refunds. Another lovely person we have run into in our entrepreneurial journey. It took us awhile to master the “results or your money back guarantee” to chase these people away while still giving our customers the security of trying to product risk-free. We simply require proof that you actually TRY our product.
There’s a big difference between being frugal with your money and being cheap.
Confession time: I spent in the upwards of $15,000 on my education for making money online. Bad products, good products, softwares, ads, courses, etc.
Now YOU, my dear friend, can be smarter than me (it’s almost a mathematical certainty that you already are) and not spend nearly that amount for the same education. But know that I regret spending exactly ZERO of those dollars in this process.
Worth. Every. Penny.
It was an investment in my future and my education.
Don’t be cheap. If you plan to sell things online, you need be buying things online…
This is not even a call to buy our products. Buy someone else’s if they are right for you! Just don’t run around wondering why all the free information has not made you a millionaire yet.
#8. You’re not focused on Pinterest.
Just expect that if I am talking about blogging success on this website, I am going to bring up Pinterest.
It’s been gangbusters for us. The thing is that most of you know very well about the power of Pinterest.
If you don’t, here’s some of our traffic stats to our health and fitness niche blog:
That’s roughly 25,000 unique views a day.
The problem here bloggers is that you’re not focused on it.
- You dabble.
- You hedge your time.
- And therefore, you don’t get anywhere FAST.
Getting good at Pinterest takes lots of time, effort, and focus the same way getting Google SEO does. If you’re buying into this idea that you can “only spend 1 hour a week on Pinterest and triple your traffic,” I’ve got bad news for you.
It doesn’t work like that.
And even if it does and you do find a short cut, it’s not going to last.
Pinterest is not going to let you get away with short cuts in the long-term. They want people to continue to grow, use, create new content, and spend time on their platform.
They don’t want bloggers setting up board booster and disappearing for a week. 😉
As the algorithm continues to get better and better, those shortcuts are going to hurt you worse and worse. Mark my words. It will happen, and a lot of people will be hung out to dry.
No shortcuts people.
Winners put in the work, which is why we created an entire Pinterest eCourse to teach others about what we have learned along the way.
It contains everything you need to know from setting up your account and optimizing it for search to our most advanced tips and strategies and what we call our “Ninja Secrets.”
If you want to get seriously serious about driving traffic to boost sales on your blog with Pinterest, check out Pinterest Organic Traffic Avalanche.
Additional Topics and Resources:
- Pinterest for Business – The Ultimate Beginner’s Guide
- 7 Reasons Your Blog Is Not Making Money
- What to Blog About: 4-Step Process to Finding Topics Readers Will Love
Create something awesome today!
Alex & Lauren
Co-Founders, Create and Go
P.S. Would you like me to do a second part to this post? Let me know in the comments. Also, what’s the best “hack” you know to get people to consume more of your content? Looking forward to seeing your answers!
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Alex & Lauren
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