ConvertKit Review for Bloggers – Why We Switched from Active Campaign
Selecting an email marketing service AND trying to grow your list can be overwhelming and frustrating. This ConvertKit Review for bloggers should make the process a little easier for you.
Want to know all the email marketing services I’ve been with in the past year or 2 blogging?
- Infusionsoft – (worst platform in the world)
- Active Campaign
- Get Response
I know… Being with 5 different services already makes me an email marketing floozy, but I assure you that I left all of them for very real and legitimate reasons.
I’m picky, and each of those services above came with problems and headaches that frankly shouldn’t be there in the first place. Issues like:
- Poor deliverability – (I don’t care how great your platform is if my emails don’t get to the right person)
- Clunky design
- Poor customer service
- Too complex in an attempt to make the platform “powerful” – (I need to send out emails to the right people, not contact NASA directly)
There is no such thing as a free lunch.
Mailchimp and other free services are nice and all, but the time and problems I spent dealing with “free” services definitely cost a lot more than if I just would have made an investment in my business.
Starting free and then having to move you list from place to place is a pain. Email is the lifeblood of an online business.
We collect over 300 emails a day on average, so having a trustworthy and reliable email service is VERY important to us.
Enter stage right: Our favorite email service for blogging – ConvertKit. We have been using ConvertKit for a few months now, and it’s truly been a lifesaver.
ConvertKit Review for Bloggers
Here are the 8 reasons why ConvertKit is the only email service you should be using (especially if you are a blogger or online entrepreneur).
Because simplicity MATTERS.
Being a blogger or online entrepreneur for a few years now has made me realize how important simplicity is.
Especially when it comes to things OTHER than content creation.
Content creation is the heart of your business, and having complexity elsewhere in your business distracts you from what is most important.
ConverKit’s entire platform has been a crisp, cool breath of fresh air. From the dashboard, to the editor, and all the way to the automation rules, everything is SIMPLE.
I used to spend HOURS trying to find things and design emails in Active Campaign, Get Response, and others that only takes me minutes to do now in ConvertKit.
This means less time spent on email, and more time spent creating awesomeness for people. 🙂
For all of you preferred video learners out there, here is a quick video on this income report from our Youtube Channel below.
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The price is right.
According to Capterra, the average return on $1 spent on email marketing is $44.25! Our ROI from email is WAYYYYYYYY higher than that.
ROI is why an email marketing service is such an important investment for bloggers and online entrepreneurs.
Email marketing companies know this, and that is why many services overcharge you for things you don’t actually need.
For example, most services like Active Campaign charge for every subscriber you have, including duplicate subscribers on multiple lists…
Why exactly am I paying multiple times for the same subscriber??? Not with ConvertKit. We pay half the price we would pay at other services because of this.
The initial fee of $29 for ConvertKit may seem high, but because email marketing is so damn valuable and ConvertKit saves you money in the long term… The price is right!
It’s made for bloggers and online entrepreneurs.
It even says so on the home page:
Most email services try to cater to massive corporate companies as well as the little guys (you and me).
When you create a software for everyone, it ends up helping no one.
There is no focus, and it becomes difficult, time consuming, and expensive for everyone.
A jack of all trades is a master of none.
Another reason why I love ConvertKit so much is…
The owner is a bawse.
Nathan Berry was a professional blogger just like you and me.
He wasn’t a small fish either. He was making over $250,000+ a year BEFORE he started ConvertKit. Which is pretty rad…
It’s no wonder why the platform is so intuitive for bloggers. Nathan knew EXACTLY what bloggers were looking for, and he created it. Mad respect, Mr. Berry.
The next point is probable THE most important for me.
ConvertKit saves me a TON of time.
This comes back to its SIMPLICITY. Other email marketing companies like Active Campaign and Aweber are quite powerful indeed, but I’d argue that they are a little too powerful.
They were so powerful and complex that I would often get lost looking for the basic tools I needed to run my businesses.
ConvertKit’s editor and simple automation rules have already saved me HUNDREDS of hours of editing and sending emails!
They have solid deliverability.
Would you like your emails to arrive in people’s inboxes? Me too.
ConvertKit’s deliverability rates are as high or higher than any other service I have used.
Being in the weight loss niche and the make money online niche means my deliverability is never going to be perfect, but convert kit has had great deliverability and I usually average a solid 20%+ on all emails.
It contains built-for-you forms.
Here is an example of one of ours:
These email forms are a simple and easy way for new bloggers to get started creating an email list!
ConvertKit has everything bloggers and online entrepreneurs need + some extra.
- Easy-to-create auto-responders
- Content upgrade deliverability
- Easily accessible stats and data
- 1-Click double opt-in
- Customizable forms
- Automation rules to help simplify your life
- Easily target the right audience and make sure they get the right email
You won’t find it lacking!
It’s an easy, 4-Step process to get started!
The bad news is that today, you will probably need to spend $29 to get started with ConvertKit. The good news…
It translates to less than $1 a day for your first 1,000 subscribers, and Convetkit is going to make you money and save you money in the long-term.
Here’s how to get started.
Step #2. On the next page, you will clarify how many subscribers and click the green button.
Step #3. Enter your email address and desired password.
Step #4. Enter your billing information, and checkout!
That’s it! Congratulations – You have just gotten started with ConvertKit!
Create and Go
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P.S.S. You can also join our private Facebook Community for Blogger and Online Entrepreneurs at the Create and Go Community here.
If you enjoyed this ConvertKit review for bloggers or have any questions for us, please leave them in the comment section below!
Alex & Lauren
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